Today – May 14, 2025 – my latest how-to-write
book, Just Add Writer, is officially unleashed upon an unsuspecting
world! This book focuses on writing media tie-in fiction and nonfiction, and to
whet your appetite (and hopefully get you to order a copy), I’ve posted the
first chapter below.
About the
book:
This
one-of-a-kind resource provides everything needed on your journey to become a
professional author of media tie-ins, including:
- Sample
pitches, outlines, and chapters
- Advice
on honing your “shared world” writing skills
- Real-world
examples of IP assignments
- Strategies
for finding IP work
- Tips
for completing jobs quickly
Plus,
there are interviews with industry professionals included throughout the book,
so you get different perspectives on the craft and business of writing tie-ins.
JUST ADD WRITER
CHAPTER ONE
OVERVIEW OF MEDIA TIE-IN FICTION
What is Media Tie-In Fiction?
A media tie-in is an officially
licensed work of prose fiction based on characters/settings/scenarios
created and owned by someone else. And these IP’s – intellectual properties –
originally appeared in different forms of media: a movie, a TV show, a
videogame, a board game, a comic, etc. A writer is hired specifically by the license
holder – often via a publisher – to produce this work. The license holder is
boss, and the writer is a hired hand. You create what the license holder wants
and the final product must meet the license holder’s approval. Your name will
be on the book, but the license holder owns everything in it – every character,
event, and setting, even the ones you’ve created whole cloth. While you have
restrictions regarding what you can and can’t do with the IP, there is room for
individual creativity and style, just not as much as when you write your own
original fiction.
Why would anyone want to write under these
conditions?
Writing tie-in fiction is fun
Like any other writing, it’s work, but it’s fun
work. I published my first tie-in story in 1997, and in the decades since,
I’ve gotten to write fiction based on Supernatural,
The X-Files, Alien, Doctor Who, A Nightmare on Elm Street, Transformers, Halloween and more. My imagination was shaped by pop
culture as I grew up, and it’s been wonderful to make a contribution, however
small, to so many media properties I’ve loved.
It’s challenging
We’ll go over specific techniques for writing
tie-in fiction in later chapters, but tie-ins require you to understand the
media property – the milieu, the characters, their voices – and bring it to
life in prose form while adding much more depth. You need to collaborate
closely with the license holder and please them, while also writing a book
you’re proud of. It’s a complex balancing act, and I find it stretches me in
different ways than writing my original fiction does.
You may write in different genres, so there’s
variety
One time you write a kids’ novel based on a
space adventure property, the next you write a novelization of a fantasy film, after
that you write a military adventure based on a videogame, and then you write a
short story about an iconic horror villain for an anthology. Sure, some tie-in
writers find a niche – such as writing Star Trek novels – and stick with
it throughout their careers, but others enjoy the freedom that comes from not
knowing what their next gig will be.
You develop different writing skills
I already mentioned several such skills when I
discussed challenges above. In addition, you have to learn how to take
something that’s primarily experienced by the senses and communicate it in
words. Food critics, sports writers, nature writers, travel writers all do the
same thing. With media tie-in fiction, you’re usually taking visual media of
some sort (often with sound effects and special effects) and translating it
into prose. You also may broaden your research skills because you’ll need to
find information on some specialized topics, like what an elephant smells like,
how high satellites orbit the Earth, or how fast Sonic the Hedgehog can run.
You have a knack for it (not every writer
does)
Some writers can move between genres and
styles easier than others. Same for those writers whose imaginations can slip
inside characters and worlds they didn’t create. Some writers can work within
the collaborative dynamic of tie-in writing, some prefer not to, and some would
rather die than not have total control over their fiction. If you do have the
knack and the right temperament, tie-in writing might be for you.
You get paid
You’re not going to get rich writing tie-ins. For
that matter, you’re not going to get rich writing any kind of fiction. Yeah,
there are authors who are exceptions to this rule, but not many. If you want to
make money writing, write nonfiction or get into ghostwriting. I write fiction
because I love it, and it’s the truest, deepest expression of who I am. The
type of fiction I love to write best is horror and dark fantasy, the weirder,
the better. Because of this, most of my novels have been published by medium to
small presses, and the advances range from okay to laughably small (or
nonexistent). I tend to get higher advances for tie-in novels than for my
original fiction (but not always). I might get ten times the advance from a
tie-in publisher than I would from a small-press one. I have a day job as a
college English professor, so I don’t have to live off my writing, but my bank
account always welcomes money from tie-in advances. And there’s been more than
one time when that money has made a big difference during unforeseen disasters,
such as suddenly needing to buy a new car or replace the roof on my house. If
someone were able to write several tie-in novels a year and could count on the
income being steady year in and year out (which is a mighty big if),
they could conceivably support themselves entirely from their writing.
Types of Tie-In Fiction
- Novelizations:
a film script turned into a novel.
- Novels, Novellas,
Short Stories: new fiction using characters or a
setting owned by a license holder.
- Comics:
new stories or a film adaptation featuring characters or a setting owned
by a license holder.
- Fictional Nonfiction:
A nonfiction form such as a journal, memoir, autobiography, or guidebook
that is written as if a character owned by a license holder composed it.
- Material for
Young Readers: Writing for young adult, middle-grade,
and child audiences in any of the above categories.
How is Tie-In Fiction Different Than Fan
Fiction?
The key difference appears in the first
sentence of this chapter: officially licensed.
Just
like a scriptwriter is hired to write an episode of your favorite TV series or
a sequel to a movie you love, tie-in writers are professionals hired to write
fiction based on a media property that you love. We might be fans of the
property too, or we might not. (If we aren’t, we might become fans during the
process of writing about a property.) Fan fiction is written by enthusiasts who
want to interact with a media property they love in a creative way. I’m by no
means knocking fan fiction. My version of King Kong vs Godzilla was fan
fiction, and so were my Bionic Team comics (especially since I would
sometimes have media characters like Spider-Man, Darth Vader, or Kermit the
Frog show up in stories. Did I mention the comics were comedy as much as
adventure?).
Fan fiction writers are amateurs, maybe only
in the sense that they aren’t being paid for their work, but also because they
may be new at the craft of fiction writing and are still learning. Since they
aren’t writing at the direction of a license holder, they can do whatever they
want in their stories with no restrictions. They can even have characters from
one franchise interact with characters from another, something the individual license
holders might never permit. People read, write, and share fan fiction for fun,
and there’s not a damn thing wrong with that. And some people use it as a
training ground before going on to write original fiction of their own.
License holders, including creators of
original work, are officially supposed to disapprove of fan fiction because if
they don’t, they’re giving others tacit permission to use their IP, and they
might end up losing the copyright to it. My guess is that most writers don’t
care if fan fiction based on their characters exists or they’re actually
flattered by it, but they have to pretend they don’t approve of it in
order to maintain copyright to their work. So don’t use any of my original
characters or settings in your fan fiction. I do not approve (wink, wink).
Later in the book, I’ll talk more about
writing fan fiction as a way to prepare yourself to write tie-in fiction.
How Tie-In Fiction DOESN’T Work
·
You can’t decide to write a piece of tie-in
fiction on your own and then publish it. I once received an
email from a gentleman who’d finished an Alien novel and wanted to know
who at Titan Books he should contact about getting it published. I felt
terrible for this guy, but I had to explain to him how the tie-in process works.
Book editors obtain a license to publish a certain amount of tie-in novels
about a specific IP, like Alien, they seek out established authors and
contract them to write the books. The editor and the license holder shape the
idea for the book along with the writer, and once they approve a final outline
for a novel, then the writer can begin writing it. I advised the man to make
enough changes to his book so that it no longer was a strict tie-in to Alien
but a piece of fiction that was clearly inspired by Alien while still
being original. Pro writers refer to this as filing off the serial numbers.
I don’t know what the guy did, but I hope he started writing original fiction.
·
You can’t begin your writing career by writing
tie-in fiction. There are exceptions. For example, if you work
for a game company that wants to start producing tie-in fiction based on their
properties, and they intend to publish it themselves, they might hire someone
from within the company to write it. But this is rare. Editors and license
holders want to hire established writers to produce tie-in fiction.
·
You won’t land a tie-in writing gig just
because you’re a huge fan of a media property. Editors
and license holders like it if you’re a fan of an IP, but it isn’t necessary. They
want to know that you’re a professional writer with a good track record of
producing publishable fiction. They know such writers can learn about the IP
quickly enough to get up to speed.
Myths
About Writing Tie-In Fiction
·
Tie-in fiction is inferior hack work. Back
in the 1950s and 1960s, it wasn’t uncommon for some publishers to bring out
quickly written tie-in novels that had simplistic plots written in equally
simple prose. But those days were over a long time ago. Tie-in fiction writers today
work as hard at their craft as any other writer. Since tie-in fiction is
written to entertain, you’re not going to see experimental narrative techniques
or in-depth character studies more common to literary writers, but you will get
a damn good book to read.
·
Tie-in fiction is easier to write than
original fiction. It’s no easier or harder to write than
original fiction. It’s just different, and it’s not even all that different. All
the same basic skills of writing good fiction apply – characterization, plot,
setting, description, dialogue, use of language, pace . . . The collaborative
nature of writing tie-in fiction might make it harder for some writers, though,
along with adapting their voice and style to that of the IP property.
·
Tie-in writers only care about money. Hell,
who doesn’t care about money? Writers have to eat just like everyone else. But
money isn’t the sole motivation for writers. If all we wanted was to make
money, we would’ve become doctors or lawyers. But tie-in fiction writers
consider themselves professionals, so of course they wish to be paid for their
labor. Beyond this, since the license holder will own all the rights to any
work tie-in writers produce, writers can never make any additional profit off
it. If they aren’t paid for writing a book or story, they won’t receive any
money for their time, effort, and creativity.
·
Writing about public domain characters is
tie-in fiction, too. Tie-in fiction is officially licensed by a
license holder, remember? Public domain characters and settings are no longer owned
by individual people or companies. They’re owned by the world. That’s why
people can write books, produce comics, and make films based on Dracula and
Frankenstein. Beyond the legal reason, there’s an artistic reason such works
aren’t tie-ins. You have the freedom to do whatever you want with these
characters. Want to make Baron Frankenstein into Baroness Frankenstein? Go for
it. Want to make King Arthur an android sent from the future to be King of
Britain? Write that story! Want to make Winnie-the-Pooh into a horror movie
villain? Too late – someone’s already beat you to it. There’s no one to tell
you what you can and can’t do with these characters, and you can follow your
creative impulses wherever they take you. Later, we’ll talk about how you can
use writing about public domain characters as preparation for writing officially
licensed tie-in fiction.
You could make the argument that fiction
genres like science fiction, fantasy, romance, horror, mystery, western, etc. are
actually tie-ins, in the sense that they’re based on successful stories that
were once original and considered Literature with a capital L. These stories
influenced publishers and writers to imitate them, and readers loved them and
wanted more. Over time, the tropes in these genres became so codified that
writers could consciously follow them. Writers have lots of freedom when
employing these tropes, but they have restrictions, too. Murders must be solved
by the end of mystery novels, romance novels need to have a happily ever after
ending, etc. Writers of literary fiction tend to view writers of genre fiction
as producing formulaic fiction (which is why I think it’s hysterical when some
genre writers look down on tie-in writers.)
OTHER TYPES OF TIE-IN FICTION
Fiction Written Under House Names
A house name is when a publisher creates a book
series where each volume may be written by different authors, but for marketing
purposes, is credited to a single, shared pseudonym. Sometimes this name is an
author who started the series, and the publisher buys the right to use their
name as the author on future editions. For example, Don Pendleton, creator of
the Men’s Adventure hero The Executioner, wrote thirty-seven novels
featuring his character. The rest of the books in the series – all 416 of them
– bore his name but were written by other writers. When writing under a house
name, the true author may or may not be credited in some small way. The Executioner
books would include a statement inside the book, practically hidden among the
publishing information, which went something like this: “Gold Eagle
acknowledges REAL AUTHOR’s contribution to this book.” House names were much
more common in the past, but they’re still used for children’s book series,
with Erin Evans of Warriors fame being a notable example.
Are these books tie-ins? It depends on who you
ask. A lot of publishing professionals regard tie-ins as works of fiction based
on other media properties, such as movies, video games, etc., but not based on other
people’s literary creations. On the other hand, as long as someone else owns
the IP, some do consider books written under a house name to be tie-ins. They’re
basically the same in terms of both craft and business concerns, so I tend to
think of them as tie-ins. And if they aren’t exactly the same thing, they’re
closely related.
Ghostwriting
Ghostwriting is when an author is hired to
write a book that will be published under someone else’s name (often a famous someone),
and that person gets all the credit for the writer’s work. That person will
also see all the profits from the book. Writing under a house name is a form of
ghostwriting, except the publisher is the one who gets the lion’s share of the
money. Ghostwriting is far more prevalent in nonfiction than fiction, and often
the “author” is kind enough to mention the real writer’s “assistance” in the
acknowledgements. (This is called a semi-visible ghost because the author’s
name does appear in the book, even if the full extent of their contribution
isn’t spelled out.) William Shatner did this with his Tek War series,
always making sure to credit Ron Goulart as a co-author.
Some years back, fantasy author Dennis L. McKiernan
– my friend and mentor – was offered a gig to write a tie-in based on a fantasy
computer game (I don’t recall which one.) Dennis told the publisher he wasn’t
interested, and they asked if they could use his name as the author and have
someone else ghostwrite the book (paying Dennis a fee for using his name, of
course). Dennis politely declined.
Gothic thriller writer V. C. Andrews wrote seven
books before she died. Her family hired Andrew Neiderman to produce more books
under her name, and they kept his identity a secret for many years before
finally allowing him to tell the public. Neiderman has been writing as “V. C. Andrews”
longer than the actual V. C. Andrews did, and he’s produced almost 200 books under
her name.
There are also famous writers who eventually
tire of producing new books on the schedule that readers and publishers demand
(or who burn out entirely), and sometimes they or their publisher hire
ghostwriters to continue producing books under their name. I have no idea how
prevalent this practice is, but I’ve been told that it happens a lot more than
you’d think. So if you read the next novel by one of your favorite authors and
it sounds like it wasn’t written by them, maybe it wasn’t.
Is ghostwriting a form of tie-in writing? It
depends on the type you do. If a business person hires you to write a book for
them so they can put their name on it and bolster their credentials as an
“expert,” then it’s not tie-in writing. Neither is penning the autobiography
for a famous movie star, pop singer, or athlete. But if you ghostwrite a novel
based on an IP someone else owns, then it does count. And, of course, the
demarcation can be fuzzy at times.
There’s a moral question at the heart of
ghostwriting. Is it fraud? Publishers sell a book as written by a specific
person, and when readers purchase that book, they expect it to actually be
written by the credited author. If it isn’t, they’re purchasing a product
that’s been falsely advertised. The V. C. Andrews estate included a note with
each of the novels ghostwritten by Neiderman, saying the family selected a
writer to write novels based on notes and outlines left behind after the real
V.C. Andrews died. This was true for a few books, but Neiderman soon started writing Andrews books on his own, and the note never changed. So not exactly
total truth in advertising, but a hell of a lot better than most ghostwritten
books. Ghostwriting has been around for ages, and publishers don’t consider it
fraud, but I’m not so sure they’re right. I’d rather know who wrote the book
I’m buying.
Why would anyone ghostwrite? Some people love
to write but they don’t care whether they receive credit or not. Plus,
ghostwriting can pay well, sometimes really well. But unless you get
permission, as Neiderman eventually did, you can never tell anyone that you
ghostwrote that wildly popular novel currently sitting atop the bestseller
lists. (Your eternal silence is part of the deal.)
I’ve never ghostwritten a book, but I was a
semi-visible ghost for two books written with Jason Hawes and Grant Wilson of
SyFy’s Ghost Hunters fame. It was a good experience, the guys were
great, and I got my name on the cover (even if my name was smaller than Jason
and Grant’s). I don’t count these books as tie-ins, though, since they
contained original characters and storylines.
CURRENT ATTITUDES TOWARD TIE-IN FICTION
In the past, many people wrote tie-in fiction
under a pseudonym, as if they didn’t want people to know they’d done something
so shameful. But attitudes toward tie-in fiction have changed dramatically over
the years, especially among younger readers and writers. Writing tie-in fiction
is seen as cool and something to aspire to. Maybe these younger folks grew up
even more saturated in popular culture than my generation did. And maybe the mainstream
success of properties like Doctor Who and Marvel superheroes have helped
to change attitudes toward tie-in fiction. It’s not uncommon these days for people
to ask me about my tie-in novels more than my original ones, and they often
seem impressed by the fact that I write tie-in fiction. Do I resent people not
caring as much about my original fiction? No. I’m just glad people care about
my work at all.
Now that you have a solid foundation in the
basics of writing tie-in fiction, starting in the next chapter, I’m going to
tell you what it’s really like to be a tie-in author. Buckle up! But
first . . .
EXERCISES
1) Are there any tie-in novels that you’ve
read that you especially enjoyed, even loved? Make a list of them. The go
through the list and write down the specific qualities each book had that made
it so enjoyable for you. When you’re finished, look over the list and see if
you can find any common elements that stick out. Did the characters affect you
the most? The setting? The action? Getting a sense of what narrative elements
you respond to most strongly can give you some insight into how you might write
your own tie-in fiction. More character-oriented, more setting-oriented, etc.
2) Are there any specific IP’s that you’d love
to write for? Make a list, and for each item write a reason why this IP is so
attractive to you as a writer. Doing this can give you insight into what kind
of IP’s you might like to write for someday – specific ones, of course, such as
Star Wars or The Fast and the Furious, but also different genres,
like action-adventure, science fiction, or romance.
3) Do you think you’d prefer to write tie-in
fiction for adults or for young people? Why does writing for one audience
interest you more than writing for the other? Do you think you might like to focus
your efforts more toward one audience than another? If so, why?
Purchase
Links
Raw Dog
Screaming Press
https://rawdogscreaming.com/books/just-add-writer/
Amazon
Hardcover: https://tinyurl.com/mubb4xt
Paperback: https://tinyurl.com/mrpntydd
Kindle: https://tinyurl.com/28yxzzer
Barnes
& Noble
Hardcover: https://tinyurl.com/bdhn56hn
Paperback: https://tinyurl.com/4tnmh7xm
eBook: https://tinyurl.com/j3psv6h6
DEPARTMENT
OF SHAMELESS SELF-PROMOTION
Conan:
Spawn of the Serpent God
Speaking of
media tie-in novels, I have aConan the Barbarian novel coming from Titan Books
in October! It was a hell of a lot of fun to write, and I hope fans of
sword-and-sorcery action will enjoy it.
You can
find various preorder links (for Titan, Amazon, and B&N) at the Titan Books
site: https://titanbooks.com/72365-conan-spawn-of-the-serpent-god/
Synopsis:
In
Zamora, the city of thieves, Conan meets Valja, a thrill-seeking thief. She
entices him to join
her on a
heist, where they steal a golden statuette of Ishtar, said to contain the
goddess herself.
After
killing a dozen guards and failing to escape, the pair are saved by priestesses
of Mitra. But
Conan
knows that nothing is free.
The
priestesses have need of their skills. They have waged war against Set, god of
chaos and
serpents,
who demands constant sacrifice from his subjects and massacred thousands of his
followers.
Yet they are no match for Uzzeran, a powerful sorcerer, who has been performing
unspeakable
experiments on humans in the name of Set. To defeat Uzzeran, they will need a
legendary
warrior on their side. They need Conan the Barbarian.
A former
student of mine interviewed me about writing my Conan novel. You can read the
interview here: https://www.blackgate.com/2025/05/11/a-challenge-worth-smiling-about-tim-waggoner-on-writing-conan/
Exalted:
A Shadow Over Heaven’s Eye
In 2025, my
ninth novel came out. It was a tie-in based on White Wolf’s Exalted
game, a wuxia-inspired fantasy setting. It was out of print for nearly twenty
years, but now Crossroads Press has brought it back in both trade paperback and
eBook formats!
In
Defiance of Destiny
Maylea is
a young noblewoman in the city of Yane, whose future was mapped out on the day
she was born—how she would live, what she would do, who she would marry… But
Maylea is not content to blindly consign herself to destiny. And when Swan, a
freelance diplomat who is supposed to be dead, arrives at her father’s estate,
Maylea begins to realize that her true destiny might be writ larger across the
stars than anyone ever suspected.
Exalted:
A Shadow Over Heaven’s Eye
is the fifth in a series of novels based on the hugely successful Exalted
property.
Amazon
Paperback:
https://tinyurl.com/3t2ju4nm
Kindle: https://tinyurl.com/3kmy3mu8
Barnes
and Noble
Paperback:
https://tinyurl.com/yjy2nwjy
eBook: https://tinyurl.com/w5jp722d
Scheduled
Appearances
StokerCon. June 12th to
June 15th. Stamford, Connecticut. I’m one of the guests of honor!
Signing
at Vortex Books. June 26th, 5-7pm. Columbia, Pennsylvania.
Horror on
Main. June 27th to June 29th. Harrisburg, Pennsylvania. I’m a guest of honor
here, too!
Gencon
Writers’ Symposium. July 31st to August 3rd. Indianapolis, Indiana.
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